The tube can be printed using the widest possible range of techniques, processed and then equipped with special caps and closures. Versatility in design like this is ideal for product differentiation at the point of sale. Thanks to its compelling presence on the shop shelf, the tube influences purchasing decisions, generates attention and creates a fascinating brand.
Innovative printing techniques and special inks provide unlimited creative freedom including the photorealistic reproduction of motifs. The possible combination of different processes like offset, gravure, screen, flexo, relief or foil embossed printing ensures that a design is distinct and readily recognisable.
An all-lacquer finish or spot lacquering, marble or frost effects, pearlescent sheens or matte lacquers, and other forms of surface finishing create a premium appeal. Soft-touch effects address the haptics and create a strong, emotional bond. Holographic features impart security and add an element of exclusivity.
The broad range of caps adds a final special touch to the tube design. And there are individually designed closures, such as flip-top or twist-off caps, intelligent one-hand closures and elegant and functional dispenser systems, to top all of this in the true sense of the word.