Following the great success of the “YOUR TUBE AWARD“ in 2012, the European Tube Manufacturers As- sociation (etma) will again be celebrating excellent concepts in the area of product and graphics design for the aluminium tube. From Septem- ber until February 2014, the etma will be looking for people with crea- tive ideas to highlight the aluminium tube as a unique combination of material, design, and functionality in new and innovative ways.
Exactly one hundred years ago a new technical development made the industrial scale production of aluminium tubes feasible, and marked the start of a unique success story: in 1913 Alfons Mall, who was 28 years old and living in Baden in Germany at the time, developed and constructed a range of machines for the mass production of tubes. And in the same year, tests were carried out to manufacture tubes from aluminium, first in Switzerland and then in Germany. The First World War then put a temporary stop to any further development of the aluminium tube. But a promising start had been made and the foundation stone for the modern tube industry had been laid.
The winners of this year's etma Tube of the Year competition were again chosen during the European tube manufacturers association's annual congress. A jury comprising specialists from etma member companies, awarded prizes for the best tubes in the categories Aluminium, Plastic, Laminate and Prototype. The jury was clearly impressed by the excellent standard of printing, the compelling designs and the groundbreaking applicator solutions.
The winner of the Aluminium Tube category was Tubex Slovakia with a very puristic-looking tube design used for the Guergi cosmetic product. The tube design only uses three colours: black for the text, a light copper tone as the base colour of the tube and red dots to add special emphasis. The surface lacquer contains fine particles that not only create a sparkling sheen but also impart special haptics to the tube. (Our photo shows the normal 30 ml retail tube as well as a 3 ml tube used for free samples to promote Guergi.)
The member companies of etma, the European tube manufacturers association, managed to increase their production again in 2012, up 1 % on what was already a successful previous year. Despite the difficult economic and business environment in Europe, the ten-billion-tube barrier was broken once again, with 10.33 billion tubes being produced.
This year’s winners in the etma Tube of the Year competition were chosen in Brussels where the members of etma, the European tube manufacturers association, met for their annual conference. From the entries submitted, a top-class jury from the ranks of the member companies chose the best tube in each of the four categories: Aluminium Tube, Plastic Tube, Laminate Tube and Prototype Tube.
Brussels / Düsseldorf. Dr Monika Kopra-Schäfer (Linhardt) is the new president of the
European tube manufacturers association (etma). She was elected to the post at this year's
etma congress in Brussels on 25 May 2012. In keeping with tradition, her predecessor, Martin Hintz (Albéa), is now vice-president of the association.
Tube manufacturers in Europe were able to post further production gains in 2011 even though they had already reported an all-time high the previous year. Members of the European tube manufacturers association, etma, produced about 10.7 billion tubes during the year and were once again well above the magic 10-billion mark. The sector managed to achieve its notable gain of 1.7% despite the difficult economic situation and the debt crisis in Europe.
Following a record result in 2010, European tube producers who are members of etma were able to increase their production by a further two per cent in the first half of 2011, to about 5.6 billion units. Shipments of laminate tubes and plastic tubes rose by three per cent, whereas demand for aluminium tubes stagnated.
New ideas mobilise feelings and senses
The members of etma, the European tube manufacturers association, were in a confident mood at their annual congress in Scotland. This was due not only to positive production figures for the European tube market but also to the quality of the entries in this year’s Tube of the Year competition with its wealth of technical developments and interesting new applications. A highly respected jury from the association’s member companies once again chose the best tubes in the categories aluminium, plastic, laminate and prototype tube.
The European producers of aluminium tubes present a creative animated film to show off the unique selling propositions of a premium packaging material – the aluminium tube – at the Interpack trade fair.
Düsseldorf, 12 May 2011. The Interpack trade fair, the leading presentational event of the packaging-materials sector, is the venue for the presentation of a humorous, no-corners-cut animated film made by the European manufacturers of aluminium tubes to present the unique selling propositions of the aluminium tube. “AluTubes got Talent” – this is the title of the five-minute trailer in which animated aluminium tubes appear as contestants at a casting show, doing their best to convince a human jury of their special talents. “The idea behind this film is to present the unique advantages of the aluminium tube to the international trade-fair audience with a charming wink of the eye. The concept of using a variety of potential applications from the key industries of cosmetics, pharmaceuticals, food, and technology/household with 3D-animated tube characters in the setting of a casting show delighted us right from the minute go”, explains Dr. Monika Kopra-Schäfer, chairwoman of the Aluminium Tubes Committee of the european tube manufacturers association (etma), in describing the project. The film will be premiered at the Metpack event (Essen) on 10 May and then, from 12 May onwards, to a broad audience at the Interpack trade fair (Düsseldorf). According to the philosophy behind the campaign, as an additional action component the trade visitors to the fair will be invited to cast their votes for their favourite AluTube star, with a fancy aluminium notebook offered as a tempting first prize. Additionally, the association‘s internet presence www.aluminium-tubes.org will feature a separate page for online voting. The creative force behind the concept and realization of the idea is the Jeschenko MedienAgentur in Cologne, and the designer Bernd Terstegge, lecturer at the Folkwang University of Art in Essen, was taken on board to translate the ideas into “reality” by means of state-of-the-art 3-D animation.
With total production of about 10.5 billion tubes the member companies of etma achieved growth of 10 per cent and a new record in 2010. Following the dip in demand in the difficult year 2009, the tube industry has thus successfully hit the ground running again.
Aluminium and laminate tubes reported satisfactory growth rates, up 9.4 per cent in each case, as did the plastic tubes, with growth of 11.6 per cent. There were no changes in the different tubes’ shares of total production. The aluminium tube’s share remained steady at 40 per cent, with the remaining 60 per cent being shared equally between plastic and laminate tubes.
The tube industry has strengthened the tube’s position as a packaging material in the competitive European packaging market still further by introducing novel closures and creative system solutions that offer precise application and exact dosage, convenient opening and easy handling and, last but least, enhanced security. The members of etma, the association that represents European tube manufacturers, have introduced a range of new developments that are notable for their remarkable combination of tube and novel closure and dispenser system.
The design opportunities the tube has to offer are far from exhausted. The member companies of the European tube manufacturers association (etma) clearly demonstrate this with outstanding design solutions. The solutions are impressive not only because of the use of improved and novel printing technologies but also because of design approaches that focus on environmental protection and sustainability.
The European tube industry has come out of the recession in good shape and its production figures are again close to the record results of 2008. The member companies of etma (european tube manufacturers association) are using the regained impetus to open up new market segments for the tube as a packaging material. Innovative product ideas and creative designs demonstrate in an imposing manner that the possible uses of the tube as a packaging material are still far from exhausted. A number of etma member companies recently made the packaging sector sit up and take notice with some remarkable prototypes.
The European tube industry has got off to a flying start this year following the dent in demand in 2009. In the first half of 2010, total production by etma’s member companies rose 12 per cent to 5.5 billion tubes. Broken down into materials, aluminium tubes rose by 14 per cent and plastic tubes by 11 per cent; even laminate tubes, which mastered the crisis in 2009 without any losses, gained 9 per cent. The contribution of the different types of tube to total production remained largely unchanged, with aluminium tubes at 42 per cent and laminate and plastic tubes each at 29 per cent.
The now traditional ‘Tube of the Year’ competition organised by etma (european tube manufacturers association) took place during the association’s annual congress again this
year. The entries were an impressive demonstration that the European tube industry is
embarking on an innovation drive following the crisis in 2009. There were numerous new
ideas in design, functionality and production technology. The seven jury members from etma member companies chose the best tubes in the Aluminium, Plastic, Laminate and Prototype tube categories again in 2010.
On the occasion of the Annual Conference of the european tube manufacturers association (etma) in Munich in June 2010 Mr. Martin Hintz, Vice-President Operations Tube Worldwide of Alcan Packaging Beauty, was elected as new etma President.
In the first half of 2010 the European flexible tubes industry is enjoying up to two-digit increases in order income, depending on the requested tube diameters and tube types. So etma members are rather confident that by the end of the year 2010 tube deliveries will have exceeded 10 billion units again. In some European countries even quantities comparable to the good 2008 results might be possible. At present production capacities are well utilized showing a clear trend towards short-term orders with smaller lot sizes which requires an enormous flexibility from tube producers.
The members of etma, the body representing European tube manufacturers,
reported total production of 9.65 billion tubes in 2009, the year of the economic
crisis. This represents a fall of 5.3 % compared with the previous year, when etma
members had achieved a historic record, with production of 10.2 billion tubes despite
the impending economic downturn.
Despite the global economic crisis, the European tube industry was uncompromisingly pursuing its commitment to innovation and further development, also in the year marking the fiftieth anniversary of the founding of etma – european tube manufacturers association. New ideas and production technologies should open up additional sales opportunities for tube manufacturers and secure and expand existing markets. Manufacturers have demonstrated their creativity by using communicative high-tech features and by developing new product lines and contents. Optimised printing processes and new methods of decoration to individualise the tube also provide support for its marketing.
etma: cosmetics then toothpaste and pharma remain most important markets
The member companies of etma – european tube manufacturers association have not
avoided the economic crisis completely. But in the year when etma celebrated its fiftieth
anniversary, the fall in demand in the tube industry was relatively modest compared with
etma (european tube manufacturers association) celebrated its golden anniversary at its annual congress in Istanbul. And for 28 of those 50 years it has also been organising its "Tube of the Year" competition, which was held for the first time in 1981. Seven experts from etma's circle of members selected the best and the most innovative tube in each of four categories: Aluminium Tubes, Laminate Tubes, Plastic Tubes and Prototypes.
When the european tube manufacturers association, etma, celebrated its golden jubilee at its congress in Istanbul from 10 - 12 June this year, it had good reasons to look back on the developments of the last fi
ve decades with satisfaction. In 1959 its founder members only came from Germany and the UK but today 52 companies from 19 European countries are members of etma. The annual production of all etma member companies has risen from about two billion tubes in 1960 to over ten billion in 2008.
When the european tube manufacturers association (etma) was founded on 25 April 1959 in Paris, nearly all of the two billion tubes produced annually by its member companies were made from aluminium. By 2008 the total output of member companies had increased to over ten billion tubes. And other tube materials had long since entered the world of packaging alongside aluminium.
This year, Düsseldorf-based etma - european tube manufacturers association will be celebrating its golden jubilee at its congress in Istanbul from 10 - 12 June. The association represents the European tube industry in relevant public bodies and other important organisations. At European level, it monitors legislative procedures and regulatory developments relating to packaging, food legislation and environmental topics. It collects and supplies reliable data on the packaging market and the respective commodity markets. It provides statistics and comparative data on productivity benchmarks for its member companies.
Düsseldorf-based etma - european tube manufacturers association is celebrating the fiftieth anniversary of its foundation this year. Despite the economic crisis, the association's 52 member companies from 19 European countries reported good figures for 2008. But the association will not only be celebrating at its annual congress, which will be held from 10 -12 June 2009 in Istanbul. Innovative strategies and greater flexibility are called for in order to successfully master the increased challenges that European tube producers are now facing.
After a record production of etma members of 10.1 billion flexible aluminium, plastic and laminate tubes in 2007 demand for flexible tubes in Europe has slowed down recently. Although volume-wise the market was still growing by about 5 percent in the first half of 2008 thanks to a good demand from the toothpaste, cosmetics and pharmaceutical industry, flexible tube manufacturers have recorded a significant downturn in demand in the second half of 2008.
Tubes of the year 2008
Innovative packaging with exciting decoration and feel; this is the result of the "Tube of the Year 2008" contest of the European tube manufacturers association (etma).
The competition covers the three tube categories plastic, laminate and metal tubes, plus a proto-type category which is open to any type of tube.
In the plastic tube category the Dieux du Stade tube produced by Alcan Packaging Beauty from France won the award. This tube is extravagantly printed and has a closure of a particularly eye-catching design. The tube combines the appearance of brushed aluminium with a very mas-culine-looking closure, the so-called "Regal Cap" developed by Alcan. Differentiation on the shelves is enhanced by the brand name, in Roman type, which stands out in high gloss silver. Sophisticated screen-printed decoration gives the tube its aluminium look. The masculine charac-ter of the pack makes it an unmistakable player in the ever-increasing men's cosmetics market.
etma's Position Paper on Carbon Footprint
The "carbon footprint" has become a popular way of comparing the relative environmental impact of goods, services or industrial activities. Companies have seized on it as a way of building a competitive advantage, or measuring improvement, while environmentally conscious procurers and consumers use it to decide between competing offers. And yet, in practice, simply comparing carbon footprints is rarely fair or scientific. Indeed, as a measure of environmental impact or sustainability, it can be quite misleading. There are three main problems.
Record Production Levels in the European Tube Industry
In 2007, the manufacturers of flexible aluminium, plastic and laminate tubes who are organised in the european tube manufacturers association (etma) broke through the 10 billion barrier of tubes produced for the first time.
European Tube Industry Continues to Gain Ground
Following its record year in 2006, the European tube market has remained on the growth track in 2007. In the first half of the year, the industry’s shipments rose by about four percent to a total of 5.3 billion aluminum, plastic and laminate tubes.
Tubes of the Year 2007
This year's "Tube of the Year 2007" competition, run by the european tube manufacturers association (etma) provides examples of multifunctional packaging with superior visual quality and convenience thanks to the use of state of the art production technology.
European Tube Market on Course for Success
With a total production volume of 9.8 billion tubes, European manufacturers of aluminium, plastic and laminate tubes achieved record results in 2006.
Innovative European Tube industry Counts on a Successful Year 2006
The European tube industry expects a new record production output of 10 billion tubes in 2006 based on a sharp rise in deliveries to 5 billion tubes in the first half of the year and a satisfactory level of new orders in the second.
Tubes of the Year 2006
The consumer of today is extremely demanding due to the variety of products and packaging which he finds on the shelves. In order to achieve a sustainable consumer loyalty two factors are of major importance: the increased benefit to the consumer through the purchase of the product and the visibility of this added value.
Tubes of the Year 2005
etma competition “Tube of the Year 2005”
Creative ideas stimulate the tube industry
interpack 2005 - Special Exhibition for Awarded Aluminium Packaging
Brand promotion and convenience are two of the most important driving forces, when it comes to the market success of products and their packaging. Here the European aluminium packaging industry regularly contributes with innovations.
Tubes wow us! - From Doses No. 18 2004
Despite a slight drop in current consumption, the tube market has been progressing slowly but steadily over the years. Brands are eager for solutions which add a significant wow factor and practicality to their tubes, whether they be aluminium, plastic or laminated.
Tube of the Year 2004
etma contest „Tube of the Year 2004“
The Flexible Tube – Innovation for Shelf Impact and Convenience
etma is online!
The new website of the european tube manufacturers association www.etma-online.org, the common platform for European flexible tube producers, offers you the opportunity to dive into the world of flexible tubes.
Tubes for the future... today
Martin Wilhelm (Cebal France) guides us through some of the most interesting recent developments.
Tube Council Selects New Management Company
The Tube Council announces that it has selected Landon, Farrey & Associates as its new association management company
The flexible tube - ideal multifunctional packaging
Gill Loubser (Packaging Review South Africa) reviews innovations in the European and South African tube sectors.
Tube of the Year 2003
etma contest „Tube of the Year 2003“ The flexible tube – the ideal multifunctional packaging
New design and logo - etma
The european tube manufacturers association - etma, the joint platform for leading European flexible tube producers for packaging purposes, has given itself a new corporate design and logo.
Tube of the Year 2002
ETA contest „Tube of the Year 2002“ The flexible tube – Multifunctional packaging on a technically sophisticated level
Tube of the Year 2001
ETA contest „Tube of the Year 2001“ The flexible tube – more than only packaging
Tube of the Year 2000
ETA contest „Tube of the Year 2000“ - The tube industry steps on it -
Tube of the Year 1999
ETA contest „Tube of the Year 1999“ reflects the consumer-orientated innovative spirit of the tube industry
Tube of the Year 1998
ETA contest „Tube of the Year“ marked by innovative spirit, functionality and convenience
Tube of the Year 1997
16th contest „Tube of the Year“ reflects the big innovative energy and the high aesthetic standard of the collapsible tube industry