News

Cost Rises Threaten the European Flexible Tube Industry

After a record production of etma members of 10.1 billion flexible aluminium, plastic and laminate tubes in 2007 demand for flexible tubes in Europe has slowed down recently.   more ›

Tubes of the Year 2008

etma contest „Tube of the Year 2008" Flexible Tube Industry on an Innovation Spree     Innovative packaging with exciting decoration and feel; this is...  more ›

etma's Position Paper on Carbon Footprint 

The “Carbon Footprint“ – an unreliable indicator of environmental sustainability In recent years, the “Carbon Footprint“ has become a popular way of comparing the...  more ›

Record Production Levels in the European Tube Industry

In 2007, the manufacturers of flexible aluminium, plastic and laminate tubes who are organised in the european tube manufacturers association (etma) broke through the 10 billion barrier of tubes...  more ›

European Tube Industry Continues to Gain Ground

European Tube Industry Continues to Gain Ground Following its record year in 2006, the European tube market has remained on the growth track in 2007. In the first half of the year, the...  more ›

Tubes of the Year 2007

etma “Tube of the Year 2007” competition Tube Industry gives Positive Response to Multifunctional Packaging Solutions The role of packaging as a "silent salesman" is of...  more ›

European Tube Market on Course for Success

With a total production volume of 9.8 billion tubes, European manufacturers of aluminium, plastic and laminate tubes achieved record results in 2006 and the industry grew by around 6 % compared...  more ›

Innovative European Tube industry Counts on a Successful Year 2006

The European tube industry expects a new record production output of 10 billion tubes in 2006 based on a sharp rise in deliveries to 5 billion tubes in the first half of the year and...  more ›


 


Variety is the spice of life

This website offers you the opportunity to dive into the world of flexible tubes. Enjoy the variety of this packaging!

           

         



Often consumers’ buying decisions are taken spontaneously at the point of sale. Here, packaging’s value as a marketing tool comes into play because it communicates brand values to the consumer in a sales environment where a product’s success on the market largely depends on its external appearance. In such an environment packaging plays the role of a “silent salesman”.

Flexible tubes are a perfect “silent salesman” because of their versatile design opportunities which ensure that products stand out on the shelves giving fillers the decisive competitive edge over their competitors. Tubes offer manifold innovative and eye-catching options as far as shaping, decoration, product protection, tamper evidence, closure systems and protection against product piracy is concerned.

Flexible tubes are the perfect packaging solution to achieve shelf appeal, convenience as well as product and brand protection.