About 20 per cent of all tubes produced in Europe are used for toothpaste and other dental care products. The market share is relatively stable. If one uses the US per capita consumption as a yardstick, however, there is enormous market potential even in Europe but above all in the major economies of Asia and South America – something that inspires growth fantasies.
Nowadays only a few products in the dental care field – mainly medicinal toothpastes and special products – are sold in aluminium tubes. All the others are made of plastic, and the vast majority of these are laminate tubes.
This is something that suits advertisers, marketing specialists and designers. It means that on the shelf at the point of sale most of the rather large-volume stand-up tubes offer considerably more surface for presenting logos, brand messages, eye-catching decorative elements or important product information.